We get, “5 Star Ratings”, internet. Really, with restaurant-style michelin stars, reviews on Yelp!, and Rotten Tomatoes’ freshness ratings, it all makes sense to us now.
What we DON’T get is why some customer feedback surveys are so limited. For the exceptionally bad ones, that have 3-10 choices for how we think about something, why can’t we cut off a star arm to show a fraction of 1/5 change, all the way down to 0/5, for each individual star? This could be done as a simple graphical modification to a regular star in a regular ratings system, and mediated by clicking the same star after it has been clicked to cycle between 0/5 and 5/5.
As always with any scientific advancement on the anonymized internet, abuse and bullying are a risk. What we DON’T want is for star ratings to be switched around for PUNISHING people (ew, gross, smell this!), instead of REWARDING them (high five!).